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Experts in Unlocking Value in Your Data

Without an intricate knowledge of your customer data, you may be making strategic decisions based upon false assumptions.

We allow you to add experience and expertise, at a fraction of the cost of a full-time analyst, tailored to the needs of your business.  We partner with you in areas like:

Segmentation of Customer Purchasing Behavior

We help you more deeply understand how well your business acquires new customers, how well it turns those new customers into loyal repeat purchasers, and what your real expectations should be for customers with similar buying behavior.

Predictive Modeling of Future Sales

We provide you with a divisionally-impartial, data-based model for forecasting future sales, along with a solid baseline for evaluating marketing tests, operational and customer service changes, and merchandising trends, all based upon your own existing customer data.

Customer Lifetime Value Calculation

We give you confidence in knowing whether you are spending too much, or too little, to acquire a new customer, based on a secure calculation of what that new customer’s lifetime value to your business will be.

New Customer Source Trending

We assess and profile your sources for new customers, and identify trends that enable you to both exploit opportunities for growth and to detect warning signs of future sales challenges.

Higher Focus Sales Analysis

We provide even deeper perception into the lessons your data provides by contrasting your overall segment performance with subsets of the data like stores, product lines, and customer sources.

Customer Database Creation and Mentoring

We ensure that the systems you have for capturing and storing your transactional data is optimized to allow for actionable reporting and queries, whether you already have a robust Business Intelligence database, or whether your data mart consists of nothing more than the untouched transactions on your web server. We can also train your IT and web analytics teams to develop the skills and philosophies needed to use transactional analysis internally.